Because Fútbol
With Hyundai being an official sponsor of the FIFA World Cup 2014, we had a unique opportunity to position Hyundai as a brand that understands fan passion.
What we did was create a bunch of custom social content and hosted it on a hub where passionate fans could take part in the celebration.
Here are some of the pieces of content that I created for the campaign.
Disclaimer: This was back before Argentina won their third World Cup, which is why there are only 2 stars in the design. I'm half Argentinian, so I'm pretty annoyed that we don't have 4 stars because 2014 should have been our 3rd.