Nike Zoom Fly Flyknit
Social Content

Nike's digital team asked us to create content for their social channels that conveys the idea that this shoe propels you forward making you feel like you're running downhill.

So we worked with photographer, Romain Laurent, known for his visual trickery, to create a sense of running downhill by using multiple camera angles.
Creatives:
Andrew Kapamajian (ACD, AD), Cam DeArmond (ECD)