Star Wars: Galaxy's Edge
Snapchat Lens
To celebrate the opening of Star Wars Galaxy's Edge at Walt Disney World, we partnered with Snapchat to create a lens as immersive as the land itself. Users just open up Snapchat and instantly transform into a hologram. Just like Princess Leia!! They can then record messages and send them to their friends.
We also designed a world lens that transformed your surroundings into a hologram. Below you'll see me testing out the face lens and the world lens at home. As you can see, I happened to be watching Bob's Burgers that day.
Creatives:
Andrew Kapamajian (AD), Afshin Hatami (CW), Colin Kim (GCD), Karan Dang (ECD)